Google Adsense: Why Your Site May Not Be Ready to Show Ads

Google Adsense: Why Your Site May Not Be Ready to Show Ads

How do you make money with your website? For many people, the answer comes in the form of Google Adsense ads on their website’s pages and/or sidebar. The problem, however, is that there are thousands of websites out there who aren’t eligible to show these ads yet because they don’t meet Google’s terms and conditions . If your site isn’t ready to show ads from Google, here are some of the main reasons why, and how you can fix these issues so you can begin showing Adsense ads today.

What Is A Quality Score?

Advertisers determine how much they’re willing to pay for your ad space on a per-impression basis, so naturally your Quality Score is used as a metric of your overall performance. AdWords will adjust impressions and cost-per-click bids based on your score—the higher it is, the better you are. Because every site and page are different (and there are hundreds of signals that go into determining a page’s quality), there isn’t really one number that determines whether or not an ad shows up at all—or where. To get started with Google AdSense, however, try raising your site’s overall quality score so that you can test things out for yourself. Google AdSense helps improve your site’s Ad Rank in two ways: by increasing its average CTR (through rich media ads) and by decreasing ad blocking through features like Google Analytics ad blocking detection. The more traffic you send to Google’s network, and the more clicks those ads receive, your Ad Rank improves over time.
There are many ways to increase ad block detection such as; A/B testing multiple ads formats within individual pages. This will help you understand which ad format is more appealing and effective for your users, in turn increasing CTR and lowering your site’s ad blocking rate. You can also use Google AdSense’s automatic ad rotation feature, which automatically alternates ads on a page by using information about your website visitors (such as location, language preferences, etc.) to select which ads they see most often. This helps ensure that ads don’t appear too frequently on any one page, thus reducing ad blocking rates. Google AdSense uses a number of signals to determine how frequently an ad should be shown on a given page—and how much it should cost—including things like your historical performance with AdWords and how well-targeted your ads are at that particular moment. The higher your quality score, the lower you CPC bids will be—which means that you may end up paying less money per click than someone with a lower score. In fact, even if two sites have similar traffic levels but different quality scores, their CPC bids could vary greatly depending on those scores. Google AdSense will show ads based on what you want to advertise and what people want to buy or search for. Google has a very sophisticated algorithm that decides where and when ads show up. That algorithm takes into account several factors including how relevant your ad is, how long it takes for someone to read an ad, whether or not people skip over ads, what type of device they’re using, and so forth. If Google determines that your ad isn’t relevant enough or isn’t being clicked enough times then they’ll stop showing it.
Advertisers pay Google each time someone clicks on their ad – so there’s real incentive to make sure that ads get seen!

READ MORE:
Why You Need to Fix Issues Before Applying for AdSense

What Affects My Quality Score?

Google AdSense uses a quality score to determine if your site is eligible for certain ads, and how much those ads should pay. Here are some things that can affect quality score: Links, Subdomains & Hosting Location : The quality of your site may be affected by factors outside of your control. For example, if you’re running AdSense on a new subdomain, or have links pointing to it from other sites that aren’t related or reputable. We encourage publishers who don’t yet meet our standards for getting approved with AdSense to work on their sites over time so they can reach these standards and become successful publishers. Domain Age : When you first apply for AdSense, Google might need some time to evaluate your domain’s traffic patterns. In order to minimize any potential issues, we recommend waiting at least 30 days before applying for AdSense. Page Quality : Google AdSense looks at several aspects of each page where ads are placed when determining eligibility and payment amounts. Click-through rate (CTR) & ad position also play an important role in determining what kind of ads will show on your pages and how much you’ll earn from them. Google AdSense looks at several aspects of each page where ads are placed when determining eligibility and payment amounts. Click-through rate (CTR) & ad position also play an important role in determining what kind of ads will show on your pages and how much you’ll earn from them. If Google AdSense determines that there isn’t enough content to fill up all available ad space, we’ll automatically adjust ad positions accordingly to make sure there’s always room for ads to appear above content on your site. This can result in lower click-through rates but doesn’t mean less money earned per visitor—it just means fewer clicks per impression. It’s possible that changes like these could affect ad earnings without changing actual performance. Google AdSense looks at several aspects of each page where ads are placed when determining eligibility and payment amounts. Click-through rate (CTR) & ad position also play an important role in determining what kind of ads will show on your pages and how much you’ll earn from them. If Google AdSense determines that there isn’t enough content to fill up all available ad space, we’ll automatically adjust ad positions accordingly to make sure there’s always room for ads to appear above content on your site. This can result in lower click-through rates but doesn’t mean less money earned per visitor—it just means fewer clicks per impression. It’s possible that changes like these could affect ad earnings without changing actual performance. Google AdSense looks at several aspects of each page where ads are placed when determining eligibility and payment amounts. Click-through rate (CTR) & ad position also play an important role in determining what kind of ads will show on your pages and how much you’ll earn from them. If Google AdSense determines that there isn’t enough content to fill up all available ad space, we’ll automatically adjust ad positions accordingly to make sure there’s always room for ads to appear above content on your site. This can result in lower click-through rates but doesn’t mean less money earned per visitor—it just means fewer clicks per impression.

READ MORE:
Google Adsense: Five Issues That Need Fixing Before You Show Ads

How Do I Increase My Ad Rank?

Google AdSense is one of many advertising programs in Google’s offering. The service uses your content, as well as your traffic and audience, to help advertisers create relevant and effective ads on your site. Once they do that, they can bid on how much they’re willing to pay per click or impression (depending on whether you are showing ads on a CPM basis or CPC basis). You get paid based on ad impressions and clicks—not actual sales or transactions. Of course, if people click through a lot, then your Ad Rank will be high and you’ll end up making more money per visitor than sites with low Ad Rank values. So, what factors affect Ad Rank? Google won’t tell us exactly what all goes into it, but we have some good ideas. Here are some things you can do to increase your Ad Rank and ultimately make more money from Google AdSense ads . If you don’t see ads on your site at first, don’t worry. Google needs time to analyze your website and determine which ads work best for you. It also takes time for Google AdSense advertisers to set up their campaigns and decide which keywords they want to target with their ads. During these early days, keep track of everything related to your AdSense account so that when Google AdSense starts running ads on your website, you can take advantage of any opportunities that arise by making changes quickly. Google AdSense offers several ways to monitor your Ad Rank and performance. Use them! And don’t forget about using Google Analytics too. When you know where your visitors come from, where they go after visiting your site, and how long they stay there, you can better understand why ads aren’t working for you and figure out ways to improve them . Google AdSense has been around since 2000 and continues to grow every year. That means there are thousands of webmasters like yourself who have been successful with AdSense over time—and there are probably just as many who haven’t made much money with AdSense at all. Take advantage of those resources! There’s no shortage of information out there about Google AdSense , so use it! Search Google AdSense forums and read other webmasters’ experiences. Learn from others’ mistakes and successes. Asking questions is a great way to learn, too! Don’t hesitate to ask other AdSense publishers questions about anything related to AdSense . They may not always give you an answer right away, but most people are friendly enough to offer some advice or insight if they can spare a few minutes. Remember that Google AdSense isn’t perfect for everyone—or even most people. If you’re having trouble getting ads on your site despite doing everything right, consider trying another ad network instead . Try Mediavine or Chitika instead of Google AdWords , for example. Or try Yahoo Publisher Network instead of Google AdSense .

READ MORE:
Why You'll Never See a Google Adsense Limit

Is There Anything Else I Can Do?

Short answer? Yes! We’ve asked our Google AdSense specialists (who are separate from our reviewers) what they think publishers can do to have their sites show ads in a timely manner. Here’s what they had to say • Make sure your site is fully functional and doesn’t contain any broken links or coding errors. • Add more content and make sure it stays fresh by adding new posts on a regular basis. This will help Google index your site better, which will help with AdSense performance down the road. • Make sure you include keywords that relate to your business in your title tags, headings, and page copy. Google AdSense works best when there is relevant text near ads. • Make sure you don’t try to game Google AdSense by creating pages specifically for ad placement. If we see too many ads per page, we won’t be able to serve them there anymore. • If your site is brand new, give it some time before applying for AdSense approval so that Google has time to crawl and index all of your pages correctly. • Don’t apply if you already know that your site isn’t ready to show ads yet. The AdSense team does not want to review applications from sites that aren’t ready for Google AdSense because it takes valuable resources away from other publishers who could use those resources instead. If you apply now and then later realize your site isn’t ready, just follow these steps again once your site is ready to apply. For example, if Google hasn’t been able to crawl through every page on your website or detect every ad unit correctly after four weeks, then chances are good that things haven’t changed much since you applied last time and resubmitting would be a waste of everyone’s time. • Check out our AdSense Help Forum for more information about getting approved. You’ll find lots of great tips from other publishers and helpful answers to questions about how Google AdSense works. • Review your application carefully before submitting it. If you notice something that needs fixing, go back and fix it first—then re-submit. Our reviewers work hard to check each application thoroughly, but mistakes happen sometimes. It’s far easier for us to catch issues while reviewing an application than after an account has been approved and running ads on your site! • Don’t stop building your site after you’ve submitted an application. Keep improving your AdSense-ready site and growing traffic over time. • Google AdSense is constantly evolving as well, so remember to keep up with changes such as new ad formats and formats for different types of devices like mobile phones or tablets. Ad units may also change depending on where they’re placed on a page, like at the top or bottom of articles versus sidebars.

READ MORE:
Why You'll Never See a Google Adsense Limit

Leave a Reply

Your email address will not be published.