13 AAPI quality standards for marketing

Being there American Born Chinese, I believe I have the best of both worlds—improving the Chinese culture that my parents passed on to my sister and the American culture. Growing up, I studied American history while learning to read and write Chinese. On my family’s Thanksgiving table, you’ll find the usual suspects (you know, turkey, mashed potatoes, and green bean casserole) crammed among the Chinese staples, noodles, and a bowl of bok choy.

Needless to say, I am proud to be African American. And as May marks Asian American and Pacific Islander (AAPI) Heritage Month, I thought what better way to honor and celebrate our culture than to recognize Asian American women’s health brands that inspire innovation, creativity things, and connections in our community and beyond. Keep reading to learn about 11 companies to support today and every day.

When Lulu Ge stopped having children and experienced debilitating cramps, diarrhea, headaches, and sleepless nights, she was determined to change the narrative of menstrual symptoms as an accepted part of being a woman. Instead of using toxic drugs to mask the pain and other synthetic birth control, he turned to herbal medicine and soon he got the idea to create Elix to provide more opportunities for a complete system for the quality of menstruation. With an online health assessment, you will get a customized herbal treatment plan and be on the way to the best health system. What’s more, all Elix offerings are 100% organic, ethical and sustainable, as well as vegan and gluten-free.

With a beautiful wedding background, Brittany Lo often sees women getting together
over problems rather than accomplishments, and to protect themselves from achieving true happiness. Born of Chinese heritage and an unquenchable passion, Lo founded Beia, a luxury skincare meets sexual excellence line, to combat the evils of self-care. Beauty and pleasure are not—and should not—be mutually exclusive, after all. Lo’s final goal? To inspire women to use the power that comes from having sex and give them the tools to feel the best and most confident in their own skin. Formulated with sustainable ingredients (think: squalane, coconut, and aloe vera), Beia products revitalize skin and body to enhance your daily and seasonal skincare routine. closed eyes.

From your skin to your period, Rael has you covered. Founded by three women from South Korea, including CEO Yanghee Paik, who saw the need for quality women’s care in America, Rael combines high-quality materials from the US with Korean manufacturing technology and -create clean, sustainable and cruelty-free products for women. It’s a one-stop shop for women, by women.

Unable to find a hot substance that could heal his son’s blood while he was walking and struggling with the skin himself for the better part of his life, One in collaboration with Cindy Kang launched Hey Dewy in 2019. Being inspired by the Korean tradition of maintaining good health. As a first step, he developed a low-air ventilator with sinus-clearing, skin-fighting benefits that can be accessed by anyone no matter where they are sitting. them, in the car, or while traveling. But the effect of humidifiers does not stop at improving the skin and its health – 10% of every purchase is dedicated to initiatives that provide clean water to the community, such as. Water projects.

Shiza Shahid grew up in Pakistan, where home cooking is at the forefront of her culture. When Shahid moved to America, he saw a gap in the kitchen kitchen market: there was no brand that created products that celebrated the beauty and joy of home cooking (and made it easier to cook). As immigrants, he and his partner found “their place” in America by cooking and socializing with new friends who became their chosen family. Therefore, the idea for Our Place was conceived: to build a large table, which will have space for everyone, an expansion of the community. From cookware to tableware to kitchen tools, our site is the foundation “for connections made across the kitchen table.”

Similar to self-care, the practice of journaling has become a wellness technique that you don’t want to sleep on. Add: Silk + Sonder. In search of a tool to help him work through his feelings of anxiety and burnout and unfulfillment, Founder Meha Agrawal discovered the revolutionary nature of journaling and created a journal and subscription format to make it happen. let self-care be a joyful and personalized experience. Choose from monthly, quarterly or annual subscriptions (including any newsletter that is a guide to quality managers).

Born and raised in Central Seoul, Korea, Annie Chun grew up eating seafood, including seaweed that her mother would dry, eat and serve. The idea of ​​redefining his favorite food from childhood is the reason he started gimme. The result? Nature’s first USDA organic non-GMO certified organic grass-fed vegetable. From growing organic vegetables in the US to her commitment to the best ingredients, Annie has made the gimme a strong, gluten-free and sustainable food in the US. “It’s good for you, it’s good for your taste, and it’s good for the planet.” enough said.

Sisters Julie and Connie Kuo grew up in a male-dominated shoe industry and set out to make a mark for themselves and other women by creating sustainable kicks made from recycled plastic bottles. Decision for quality, variety, function, and capacity, AVRE boasts a beautiful collection for different types of exercise, not to mention the 3D technology that creates the right size, reducing in a fantastic way . Oh, did I mention their shoes are machine washable?

After coming out of a toxic relationship and continuing her healing transformation through self-care and self-love, CEO and founder Lin Chen started Pink Moon to create an opportunity of empowerment and increased. Best described as a platform that marries emotional health and self-love with sustainable beauty, Pink Moon discovers a unique shopping experience that features female-led brands and Their products are thoughtful and ethical. Talk about girl power. Explore gua sha tools, vegan lipsticks and nail polishes, essential oils and much more (they have a company!).

A cup of tea is always more than just a drink for Sashee Chandran. Being of Chinese and Sri Lankan descent, he has always viewed tea as a form of connection, community, and passion, bringing back fond memories of his childhood. Wanting to recreate the magic of the high tea experience he grew up with without the hassle of tea bags, he founded Tea Drops, a brand of bagless, organic, all-leaf teas. Shop by tea type, flavor, caffeine level, benefits (anti-inflammatory please!), and mood (can I get anxiety relief?).

After CEO and Cofounder Sarah Paige Yoo became a new mother, and she was determined to find a solution to single-use plastic when she realized that all the plastic thrown away was contaminating the water and food she fed her baby. Born out of a lack of household products that don’t come in plastic, Blueland specializes in cleaning homes that are as comfortable as they are effective. Their collection also includes hand soap, body wash, and laundry essentials—all chemical-free, because a clean, non-toxic environment equals better health for you. and environment.

After years of eating fast food, Julie Nguyen developed a laundry list of health problems. It wasn’t until he changed his diet that he realized the impact food could have on his health and well-being. Julie built Methodology, a weekly meal prep service, to help people take the thought out of creating and maintaining a healthy lifestyle so they can spend their time and energy elsewhere. Customize your subscription based on your dietary preferences, diet, date of need, and type of meal (breakfast, lunch, dinner, snack). The best and most delicious option? All food that is delivered must be cleaned in a glass container that can be picked up for recycling.

Daughter of a potter and a gardener; Shizu Okusa was inspired at an early age to appreciate and feel connected to the world and nature. You won’t find drugs for sale in his house but fire stones and herbal drinks. But his work is not always in line with his upbringing. After working as a Wall Street trader for three years, he knew he was destined for more. After leaving his job to go abroad where he studied Ayurveda, he eventually founded Apothékary. Shop “pharmacy,” the brand offers herbal and adaptogen treatments (all organic, fair-trade, and non-GMO) for everything from skin and gut to sleep and sex.

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